My Humble Abode

This is the first time I’m actually pursuing a thought that I’m truly interested in and turning it into something unique. Previously, I never saw much things through with thoughts of creativity—mainly because I lacked confidence and did not really know where to start. But this time, things are different. I decided to drop analyzing so much and just go for it. My passion is in developing pharmaceutical marketing on LinkedIn, since it is among the most widely used websites by healthcare professionals to post their work and share information.

First, I knew that I had to do some good research. I wanted to make sure that I was familiar with the field and could support my ideas as if I were presenting them in front of an audience. I ended up collecting thirty sources that I believe will provide me with a good starting point for my project. To keep things manageable (and not get overwhelmed), I created a bibliography to stay organized. That small amount of effort already had me feeling more in control of the process.

Along the way, I learned a few things, such as how complex things get when pharmaceutical professionals use social media for promotion in today’s era. An article by Jeremy A. Greene and Aaron S. Kesselheim’s “Pharmaceutical Marketing and the New Social Media” explained the complexion of the multifaceted interaction between drug companies, digital media, and the public trust. The paper accentuated how social media has transformed drug promotion, moving from the traditional, controlled marketing to more interactive and decentralized approaches. This trend raises significant ethical and regulatory issues. It also got me considering how social media platforms like LinkedIn, which are widely considered to be more professional and reliable, can be more effectively and responsibly utilized. It strengthened my determination to enhance the manner in which pharmaceutical companies communicate on LinkedIn—beyond mere advertising—to focus on education, fostering transparency, and encouraging meaningful discussion that prioritizes trust and informed decision-making.

As I went through reviewing my sources, this occurred to me: why not create a proposal as well? I just love seeing information into place—it makes sense to me and makes me stay on task about what I’m doing. So, I proceeded directly to Canva. I love it because the templates make it so easy to organize things nicely and get creative. If I’d tried building the proposal in Slides or Google Docs, I’d have ended up with a cluttered mess that I’d struggle to make sense of when I went back to it a week later.

Putting the proposal together was difficult work, but also amazingly fulfilling. It made me think more carefully about how pharmaceutical companies message on social media—what are we saying, to whom are we saying it, and how do we measure success. I drew fairly heavily on what I’ve learned in my newer Social Media class, and it was great finally to have the chance to put those concepts into action in a real-world situation.

As I read through the proposal, I was reminded of how much I care about building something that matters—and not necessarily something that looks good. A good social media strategy isn’t always about visibility. It’s about building trust, educating people, and helping them make well-informed healthcare choices. I wanted my work to do that.

Now that I have a completed proposal, I’m satisfied with what I’ve created so far. It also allowed me to practice and solidify my communication skills, especially in communicating ideas in a manner that they’re concise, creative, and yet professional enough. I hope to share it with others—hoping that it sparks good debate, creates new ideas, and serves as the foundation for a healthier, more human approach to pharmaceutical marketing on LinkedIn.

I know this is just the beginning, and I’m excited to see how my thought processes and skills develop along the way. My main goal at this point is to hone the manner in which I organize and deliver my thoughts, such that by the end of presenting the final project, it’s even more intentional, well-fitted, and compelling.t to my audience.