My Humble Abode

When I revised my LinkedIn post strategy, I noticed a direct difference in audience response. My new post got a little more response but the analytics such as impression and clicks were more or less the same. At first, I was questioning whether the outcome indicated that my strategy was not producing output and then I remembered it would take a bit of time to gain an audience. These marginal gains are a sign that it is getting better, and while the numbers are not as glamorous as I would have hoped, I figure it is all part of the learning process. Creating an online presence is one of those activities that take time, patience, and practice, so success overnight is not what I am looking for. No, I think that each posting is a test—a way of reading back through my latest errors, determining what succeeded, and calibrating the next posting to engage and entice.

While reviewing my results, a second idea came to mind: “What about videos?” Seriously, videos are everywhere. People will watch YouTube, TikTok, Instagram, and more for hours, and many will choose visual over the long piece of writing. Videos are more interactive, dynamic, and personal. Since I already had video editing skills under my belt, I thought, why not use them? I can contribute my video editing skills to my content collection on LinkedIn, but also experiment with new forms of expression.

But wait! What could be the main focus? At first, I thought about AI usage since it is such a hot topic in today’s era of social media. As I research AI in pharmamarketing, I sadly could not find much information on it because it is relatively new and there is not much research done on this specific topic.

I decided to switch topics by reviewing podcasts I found while researching. I listen to Drug promotion, prescription, and value., Selling Health: The art of Pharmaceutical marketing & sales., and “Pharmaceutical Marketing: Breaking Secrets, Navigating Pandemics, and Revolutionizing Growth” to gather ideas on my next LinkedIn post. This took me some time to outline them as I replay each podcasts to fully understand the topics and discussions.

I came up with an idea on a random Friday afternoon to film myself scrolling through LinkedIn on the PharmaMarketing tags to promote LinkedIn usage in PharmaMarketing. Using my iPhone, I screen recorded my activity, then imported the footage into Vegas Pro to edit and design my 10 second advertisement.

Then came the fun part – writing out the post! With my outlines, I drafted out my post, attached my video, and scheduled the post to go live on Tuesday at 9 am like I did with my last post. Keeping a consistent time to post on LinkedIn helps me keep track and attract the audience better as people usually log into LinkedIn to scroll during their hours at work.

Can’t wait to see the results of my choice to utilize my video editing skills!